In a 20 year marketing & management career, Craig has worked in marketing research, promotions & media management, business development, brand management, knowledge management and eMarketing management roles for Johnson & Johnson, Communications Media, Inc., a start up media consultancy, GlaxoSmithKline and Novo Nordisk.
He has also taught marketing, consumer behaviour, communications, marketing research & sales at the university level.
Craig earned an MBA in Design Management from the University of Westminster, London, U.K., where his research focused on knowledge management & networking, organizational storytelling, the Digital Divide, media literacy and professional service firm management.
He has written on diverse topcis including:
1. management storytelling at http://tinyurl.com/4lqr4z
2. knowledge networking at http://tinyurl.com/44lj8c
3. pharma/healthcare social media at http://tinyurl.com/4z229p
4. pharma/healthcare virtual worlds at http://tinyurl.com/543ofh
You can find out more about Craig’s professional background on LinkedIn
He is also a life & career coach helping clients with career strategy, personal planning, network strategy, and talents & strengths inventorying. You can find out more about this on his blog www.wiseworking.com.
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