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Entering the Mobile Ecosystem

Would you like to put your brand on a device that
customers can’t be without, a device they reach for many times a day?

Find out more at our Entering the Mobile Ecosystem seminar in Sydney on 3 March 2009.
Location: Sydney Australia
Registrations: Click here
Date: 03 March 2009 Time: 9:00 am to 12:00 noon

Mobile internet users are passionate influencers, the sort of consumers that every marketer wants to reach. They’re willing to spend money on their interests and recommend the best of what they find to their friends. Not only do users of devices like the iPhone account for 30-40% of web traffic from mobiles, what they do online can influence the websites other people visit.

These are the same customers who use Facebook, Twitter, blogs and other services to make powerful recommendations to their friends. They drive traffic.

The best way to attract the attention of these users is through the applications that that make their devices more than phones but real mobile computers.

Applications don’t have to be expensive and can actually make money. In the US Kraft has persuaded thousands of iPhone owners to buy for an app that markets Kraft’s foods: Kraft’s customers are paying Kraft to have Kraft products marketed to them.

In Australia ANZ, Westpac, St George and others have also entered the mobile ecosystem with branded applications on the iPhone.

This seminar is for you if:

  • you are looking for new, inexpensive ways to reach customers
  • you want practical advice from speakers who have done it
  • you want to meet mobile app developers, including the developer whose Australian iPhone app tops the charts
  • you want a clear understanding of the next steps for your business

Speakers

  • Shane Williamson – Mobile Convergence Evangelist
  • Graham Dawson – creator of the top rating Oz Weather iPhone app
  • Keith Ahern – CEO of MoGeneration one of the leading Australian iPhone development companies with 5 high profile iPhone web apps released in 2008

Posted in Events.

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8 comments

By Kate Carruthers – February 2, 2009

8 Responses

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  1. David says

    Hi Silicon Federation,

    I’m entering the mobile ecosystem as a mobile content creator of a cyberpunk story. I’m looking to connect with creators/ companies doing similar projects.

    Brief of project:

    SMTV is looking for mentors, investors or partners to pilot /develop a Cyberpunk story onto mobile platforms in Australia & Asia.

    SMTV is envisaged to be a multiplatform storytelling project across: mobiles, internet, film, interstitials, games and conventional graphic novels.

    SMTV is a trilogy of stories, of which the 1st volume of the trilogy is well developed and has been “concept/story proofed” through formal pitching to a number of companies and executives including: Australia Council, Wandering Eye Films, ModFilms, Nickelodeon, MEGA, Northern Rivers Screenworks, Heliograph Motion Pictures, SBS, ABC, Madman Films and Film Television Office NSW.

    If you are interested in receiving a sample art pack shoot through an email on watsonoffice@gmail.com .

    Warm Regards,
    David Watson
    Writer & Creator
    “SMTV” – Cyperpunk Story for Mobiles

    Member of Mobile Enterprise Growth Alliance Program (MEGA)
    Member of New Media Business Incubator Program – Northern Rivers Screenworks
    Grand Finalist, Regional Film Pitching Competition, Northern NSW, 2008 (ABC, SBS, Film & Television Office NSW, Madman Films)

    February 4, 2009, 15:01
  2. Dan says

    “In the US Kraft has persuaded thousands of iPhone owners to buy for an app that markets Kraft’s foods: Kraft’s customers are paying Kraft to have Kraft products marketed to them.”

    Something to be proud of? Authentic online communication? Ripping off consumers?

    Surely the social networking and online marketing people have something to say about this?

    February 16, 2009, 11:27

Continuing the Discussion

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